Agenda

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Wednesday, April 20, 2022

2:00PM - 4:00PM

Check-in for NSAC Students and competition officials | 8th Floor Foyer

4:00PM - 5:00PM

NSAC Orientation | Travis A, B & C

6:00PM - 10:00PM

NSAC Competition Begins | Travis A & C (enter and exit through Travis B)

Thursday, April 21, 2022

7:00AM - 6:00PM

NSAC Competition Begins | Travis A & C (enter and exit through Travis B)

10:00AM - 4:00PM

Student Career Fair | Southgate B

11:30AM - 1:30PM

Box Lunches for NSAC students, professors, judges & volunteers | Pick up lunches in hallway outside of Southgate A & B, 8th Floor. Ticket required for box lunch. 9th floor rooftop deck and hotel lobby available to eat lunch.

Check-in for conference attendees | Hotel Lobby, 1st Floor

12:00PM - 6:00PM

AAF Tenth District Executive Committee Meeting | Hilton Room

3:30PM - 5:00PM

NSAC Awards Reception | Bar 9 Rooftop Lounge, 9th Floor

7:00PM - 9:15PM

NSAC Awards Presentation | Bar 9 Rooftop Lounge, 9th Floor

9:15PM - 10:00PM

Bienvenidos Recepción - Professionals | (Meet in Hotel Lobby) Under The Volcano 2349 Bissonnett, approximately 2 miles from hotel, two drink tickets and large assortment of appetizers included with conference registration.
Sponsored by Univision

7:00PM - 10:00PM

Friday, April 22, 2022

7:30AM - 8:30AM

Faculty Breakfast | Southgate A

8:00AM - 12:00PM

Check-In for Conference Attendees | 8th Floor Foyer

8:30AM - 11:00AM

Steve Pacheco | The Future of AAF

Pacheco joins the AAF from Ducks Unlimited, where he was Chief Marketing Officer. He has 30 years of industry experience, more than 20 of which were spent at FedEx as Director of Advertising & Sponsorship Marketing. There, he produced award-winning work, including 12 Super Bowl commercials, FedExCup, NFL and NASCAR ad campaigns. He worked for International Paper as Director of Advertising & Marketing Communications, where he directed their 1996 Summer Olympics sponsorship. He was also a partner in a Memphis-based advertising and design agency, Humphreys Ink.
Pacheco is the first AAF President & CEO to have held leadership roles at every level of the organization, beginning at the collegiate level, President of Memphis Advertising Federation and Chairman of the AAF National Board of Directors in 2011. In 2013, he received the AAF Barton A. Cummings Gold Medal Award and was named The ADVERTISING Club of New York’s “Advertising Person of the Year.”

Steve Pacheco

The Future of AAF

Welcome Breakfast with Keynote Address from Steve Pacheco and Winning NSAC Presentations | Travis A, B & C

11:00AM - 12:00PM

NSAC Judges Debriefing | Hilton Room

11:00AM - 12:00PM

Breakout Session #1 | Southgate A & B

Creative: Eddy Herty, Nat'l Creative Dir., Jarrod Glick, Regional Creative Director at Outfront Media | Kill Mediocrity...Why 100% of boring ads don't matter (and effective OOH advertising does)

Innovation: Jessica Gomez, Digital Marketing Manager at Audacy and Professor of Digital Marketing at Wade College | The Future of Digital Marketing

Alex López-Negrete &

Team Hounanimous

The Art and Power of Collaboration: The inner workings of the “Yes to Census 2020” Campaign

Alex Lopez-Negrete & Team Honanimous Panel Discussion | The Art and Power of Collaboration: The inner workings of the “Yes to Census 2020” Campaign

Damon Williams (President, Touchpoint Strategies)
Jess Craft (Managing Director, The Black Sheep Agency)
Jeff Reichman (Principal, January Advisors)
Alex López Negrete (President/CEO, Lopez Negrete Communications)
Moderated by: Sonny Villarreal III (76 Brand Manager, Motiva Enterprises)

12:15PM - 1:45PM

Lunch with Keynote from Alex Lopez-Negrete and Team Hounanimous | Hilton Room

2:00PM - 3:00PM

Breakout Session #2 | Travis A, B &C

Creative: Nancy Miller, Assistant Professor of Graphic Design, Texas A&M Corpus Christi | Using Mood Boards to Establish a Direction

Community: Helen Lavelle | Passion and Purpose: Finders Keepers

3:15PM - 4:15PM

Breakout Session #3 | Travis A, B &C

Creative: Robert Campbell, 808 Productions | I Smell Funny: Humor In Adverting

Innovation: Susan Saurage-Altenloh, PhD | How to Reach Social Media Influencers to Market Your Brand

Community: Nancy Miller | ONE DAY 2021: Concept + Strategy + Implementation in One Day – A Public Service Event

4:30PM - 5:30PM

District Committee Meetings | Hilton Room

4:30PM - 5:30PM

AAF Tenth District Foundation Meeting | Hilton Room

6:00PM

Dinner Dine Around | Explore Houston's diverse dining experiences

Saturday, April 23, 2022

7:30AM - 8:30AM

Past Governor's Breakfast | Southgate A

8:00AM - 12:00PM

Check-In for Conference Attendees | 8th Floor Foyer

Shawnae Corbett-Rice | “Influencer Marketing’s Impact on Advertising and Brand Equity”

As the label’s self-described “point guard,” Corbett-Rice runs innovative marketing campaigns to create what she calls “sustainable visibility” for signees. Recent successes include a TikTok campaign with pop-up dance classes that helped propel Saweetie’s “My Type” to No. 1 on the Rhythmic airplay chart, a series of “Wale & Chill” fan activations that contributed to the Wale’s “On Chill” topping Mainstream R&B/Hip-Hop and a Postmates giveaway for fans of rising rapper NLE Choppa.
Corbett-Rice was named to the Billboard 2020 40 Under 40 list of Young Executives Pushing the Industry Forward

Shawnae Corbett-Rice

Influencer Marketing's Impact on Advertising and Brand Equity

Welcome Breakfast with Keynote Address from Shawnae Corbett-Rice | Hilton Room

8:30AM - 10:00AM

10:15AM - 11:15AM

Breakout Session #4 | Travis A, B &C

Creative: Angelo Antoline, Something Shiny | Making Things Up for a Living

Innovation: Mark Williamson, Mobsolete | The Art (and Technology) of Creating and Selling NFTs

Community: Larry Brantley | The changing face of today’s workplace, including hybrid and where we will go from here.

11:30AM - 12:30PM

Breakout Session #5 | Travis A, B &C

Creative: Art Strong | Things I Wish I knew, When Starting my Own Creative Agency

Innovation: Beryl Basham, One Earth Rising | Game On -In Game Branding

Community: Valentina Gomez Bravo | How To Be Inclusive Without Being Exclusive (For Real)

12:45PM - 2:15PM

Lunch with Keynote from Leigh Elena Henderson | Hilton Room

Leigh Elena Henderson

How to Succeed on TikTok and other Tales from a
TikTok Content Creator

Leigh Elena Henderson | How to Succeed on TikTok and other Tales from a TikTok Content Creator

With over 15 years in Corporate America supporting five different Fortune 100
companies as a Human Resources (HR) executive, Leigh started HRManifesto on TikTok
in June 2021 as a creative outlet to test content for the no-BS professional support novel she’s writing entitled “HRManifesto’s Workplace Survival Guide for Continuous Employment.” Leigh has a passion for coaching through storytelling, so come for the hilarious work realities on her social platforms and stay for the no nonsense lessons
on surviving the workplace from the HR leader who has seen (almost) everything and has spent a career advising employees on how to navigate successfully through all things work.

Today, Leigh devotes her time to Fractional CHRO/HR Executive consulting, professional career coaching, sharing her motivational messages through speaking engagements, and content creation. Learn more and follow along by
visiting her website: thehrmanifesto.com

2:30PM - 3:30PM

AAF Tenth District Business Meeting | Southgate B

5:30PM - 6:30PM

Governor's Toast | Mimosas & Bloody Mary Bar | Bar 9 Rooftop Lounge, 9th Floor, Cocktail attire

6:45PM

Depart for Evening of Excellence Celebration | (Meet in Hotel Lobby) Czech Center Museum Houston, 4920 San Jacinto Street, approximately 2 miles from hotel. Conference Registration includes transportation, dinner, beer & wine. Cocktail attire